I was responsible for improving the user experience across the website—whether it was simplifying the process of leaving feedback, making client testimonials more accessible, or creating a more comfortable and intuitive path to purchase. I also redesigned the website using a clean, light-white background with red and black-grey elements, reflecting the company's focus on white paint products while maintaining visual clarity and brand alignment. Additionally, I developed a tailored marketing strategy for each defined persona and created a cohesive design language to support it.